Up your editing game, starting right now.

Pouring your heart and soul and blood and sweat and tears into a piece of writing is a wonderful thing. Writing is a wonderful thing.

Where some of us run into trouble, however, is what follows — editing what we’ve just written.

Remember that your writing is only as good or as strong or as effective as its editing. Think about it — whether it’s an emotional piece of fiction or a sales piece written to business executives, a lack of editing can kill its momentum…or stop it from getting off the ground at all.

Editing sometimes feels like you’re…

If you’re new to branding, these three books are sure to give you the foundation you need to start on the right foot, right away.

Welcome to the wonderful world of branding! Gaining the insights contained in the following books will empower you not only in terms of knowledge but, more importantly, with the ability to help businesses establish, develop, and convey their brands.

I’ve recommended these books to many who were eager to get into branding, and I think if I could time travel, I’d recommend them to my younger self, just the same:

  1. The Brand Gap by Marty Neumeier

I know I’m not the only one who would start here, and I imagine if you do a quick internet search on beginner books…

Amidst so much noise around the question of what “brand” really means, our unsung hero — the soup dumpling — has the answer we’ve been searching for. Enjoy.

Deliciously thought-provoking soup dumplings.
Deliciously thought-provoking soup dumplings.
Photo by Victor Mui on Unsplash

If you’re like me, you don’t actually need an excuse to dig into some deliciously juicy and warm steamed soup dumplings. It doesn’t matter if it’s in the dead of winter or during a summer heatwave — they call my name all year round.

While recently digging into a batch of these other-worldly delicacies, I came across something interesting.

Now, don’t hate me for this. I try to get freshly-made soup dumplings when I can but it’s not always in the cards (and sometimes the cravings are strong enough that I simply can’t sit around and wait for a proper…

Danny Dunn

☕ Hey, I’m a brand copywriter who loves writing about branding and, well, writing | http://saidanddunn.com/

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